RIP RIM and ByeBye BlackBerry as service breaks down for the second time

Posted In Blackberry - By Ryan On Tuesday, October 11th, 2011 With 0 Comments

BlackBerry has blacked out again, just hours after fixing a major outage that affected millions of users across Europe, the Middle East and Africa. The downtime has seen BlackBerry owners unable to access their phones’ most crucial services: email and BlackBerry Messenger (BBM). What’s worse is that the problem is spreading, with reports coming in from users in India and Latin America that they’re experiencing the same issues.

BlackBerry manufacturer Research In Motion (RIM) has apologised on Twitter, which was a sweet enough gesture but hardly any comfort to customers who purchased their BlackBerry handsets based on the number one feature that no non-BB competitor has been able to prise away from them: reliability.

RIM has built their BlackBerry brand as the ultimate business machine. If you put strong phone signal, (real) push email and free mass messaging at the top of your shopping list, BlackBerry has – until yesterday – been the only obvious, and reliable, choice. Without reliability, BlackBerry is nothing. Without being able to deliver email and BBM communications day in and day out, RIM’s range of phones has morphed into useless lumps of plastic with QWERTY keyboards and an abysmal selection of apps.

BlackBerry has explained away the serious disruption as a failture at their UK data site that controls and processes EMEA traffic. The timing couldn’t be worse for them. They have struggled to keep their head above water as their market share has been eroded by the iPhone, growing Android popularity and a huge selection of other smartphones that offer all the bells and whistles that BlackBerry has been able to do without, until now.

As technicians scramble to sort things out, shareholders at RIM must be pacing. And somewhere right now, a boardroom is full of nervous directors, hoping that this is all a distant memory by the end of the week. If it’s not, RIM as we know it may be over a lot sooner than any of us thought.

About - With at least 20 phones tucked away in drawers around the house and office, Ryan is a buy-to-try mobile consumer and loves playing with new handsets. Right now he's stuck on the iPhone 4.

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