Layar Vision ups the game for mobile augmented reality in every app

Posted In Android, Apps, iPhone, Mobile Web, Nokia - By Ryan On Thursday, August 4th, 2011 With 0 Comments

Layar Vision - augmented reality for mobile

The promised land of practical augmented reality (AR) seems to finally be within sight, if you’ll excuse the convenient pun. Layar, the Dutch company considered to be the mobile industry’s leading light in the field of AR, has just launched Layar Vision. This enables phones to now actually recognise up to 50 objects in the real world (posters, newspapers or magazines, for example), in real time, and then superimpose digital information or content on top of them.

Layer Vision has been built as an extension of the original Layar AR platform, which has seen over 10 million installations, implementation by more than 10 000 developers. The Layar app has also already achieved massive distribution through major manufacturers like Samsung and Verizon, with apps available across Android, iPhone and Symbian.

Layar Vision - augmented reality platform

The new platform will allow brands and publishers new and innovative ways to engage interactively with customers. Layar co-founder Maarten Lens-FitzGerald is obviously excited about the opportunities available through Vision, saying: “Mobile devices can finally ‘see’. By adding Layar Vision, we are taking an important step towards making augmented reality more effective. We now enable developers to create easy and fast user experiences. It quickly detects multiple enriched objects around a user at any given time.”

To encourage developers to start hopping onto the Layar Vision bandwagon, a competition has opened with prizes worth $55k up for grabs. The ten developers that conceptulaise the best and most useful applications of Layar Vision technology will receive prizes between $2 500 and $15 000. More information on the Layar Creation Challenge is available here.

Best of all, Layar Vision’s new features will be included in the new release of the Layar Player for iPhone and Android at the end of 2011. This will open up the ability for developers to include Layar Vision directly into their own mobile applications. The future, my friends, is now.

About - With at least 20 phones tucked away in drawers around the house and office, Ryan is a buy-to-try mobile consumer and loves playing with new handsets. Right now he's stuck on the iPhone 4.

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